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Boost your business growth with WhatsApp Quality Based Messaging

In a world that’s increasingly getting commoditized, thanks to technology, it’s an open secret that customer focus is the real differentiator. This Gospel truth is germane to every business function, but in marketing, it’s indispensable. Reason being the constantly changing needs, wants, and desires of customers. New age marketing, therefore, is all about unique individual experiences through tools that bring brands closer to their customer.

Today, there’s literally an ocean when it comes to the number of available tools for marketers, but none comes close to the effectiveness of QBM. Quality Based Messaging or QBM is a feature under WhatsApp business API which helps businesses engage customers through contextual messaging. These messages need to meet the quality criteria defined by WhatsApp and hence the name - Quality Based Messaging.

Explore the potential of QBM to revolutionize your marketing strategy. Learn more about Quality Based Messaging at WA-MExpress.

#WhatsAppMarketing #CustomerEngagement #WA-MExpress